Founded
2014
Model
Fixed fee
Portals
Rightmove, Zoopla
Type
Hybrid agent
Reviewed by Karen Purnell, Editor · Last checked 30 July 2026
Yopa was founded in 2014 and launched its hybrid model in 2016, combining an online platform with a network of local agents. It has attracted serious property-sector backing, including investment from DMGT (owner of the Daily Mail) and Grosvenor Hill Ventures, the investment arm of Savills — unusual for a challenger agent and a reasonable signal of substance.
How does Yopa work?
You are assigned a local Yopa agent who visits, values your home and manages the listing. Your property goes onto the major portals and, unlike some online-only services, the agent can carry out viewings on your behalf. Yopa offers a choice of payment routes — paying upfront, deferring payment, or a no-sale-no-fee package that costs more but means you only pay if the sale completes.
That choice matters more than the headline fee. Paying upfront is cheapest but you carry the risk if the sale falls through; no-sale-no-fee removes that risk at a higher price. Work out which you actually want before comparing Yopa against anyone else.
Is Yopa any good?
Yopa is consistently one of the better-reviewed hybrid agents, with a large volume of independent reviews and a score that has generally held up over time. Positive reviews tend to highlight the named local agent — sellers like having one identifiable person to deal with. Negative reviews, as with most fixed-fee agents, cluster around the period after an offer is accepted.
Because Yopa’s local agents operate as a network, the quality of your experience depends significantly on the individual covering your area. Reading reviews that mention your own town or region is more useful than the overall score.
Who is Yopa best for?
- Sellers who want a named local agent rather than a call centre
- People who would rather not conduct their own viewings
- Anyone who wants the option of no-sale-no-fee, and is willing to pay more for it
- Sellers weighing a fixed fee against a 1–1.5% high-street commission on a mid to higher-value home
Yopa pros and cons
Pros
- Named local agent handles the valuation and can do viewings
- Genuine no-sale-no-fee option available, unlike some fixed-fee rivals
- Strong and stable independent review record for the sector
- Backed by established property and media investors
- Listings on the major portals
Cons
- No-sale-no-fee packages cost considerably more than paying upfront
- Experience varies by local agent, since they operate as a network
- Deferred payment is a credit arrangement — check the total cost
- Still a fixed fee, so less attractive on lower-value properties
- Sales progression after an offer draws the most criticism
Our verdict on Yopa
Yopa is a sensible middle option: more support than a listing-only service, less cost than a typical percentage commission. If you want the reassurance of no-sale-no-fee, price that package specifically rather than the headline figure, and ask to speak to the local agent before you instruct — they are the part of the service that most affects the outcome.
As with any agent, confirm which redress scheme they belong to before instructing, and get the fee structure in writing.
Correct at time of writing (July 2026). We have deliberately left specific fees off this page because online estate agent pricing changes often and varies by location, property value and payment option — check the current figure directly with Yopa before you commit. Any review scores referred to are indicative and move over time.