Compare Online Estate Agents
Online estate agents have transformed how UK homeowners sell property. Fixed fees replace the 1-3% commission charged by traditional high street agents — potentially saving thousands. We have compared the leading providers so you can see what you get for your money.
Compare providers
Purplebricks
- Access local knowledge
- Expert support at every step
- Flexible payment options
- Listings on Rightmove and Zoopla
Yopa
- Save with Pay Later option
- Save money and sell for more
- Dedicated local agent support
- Fast to market
netanagent.com
- Compare local and online estate agents
- Sell or let your property
- Choice of local and online estate agents
Off Agent
- Easy to use web app
- Accurate real-time valuation
- Listings on Rightmove, Zoopla and OnTheMarket
- Exclusive property services
Prices and availability correct at time of last update. Always check directly with the provider.
Provider details, prices and availability are correct at the time of writing and subject to change without notice. Always verify current terms and pricing directly with the provider before purchasing.
Why use an online estate agent?
Significant cost savings
Traditional high street agents charge 1-3% of your sale price. Online agents charge a fixed fee regardless of what your home sells for.
Professional marketing included
Most online agents provide professional photography, floor plans, and listings on Rightmove and Zoopla.
More control
Manage your sale on your own schedule through an online dashboard, with support by phone, email or chat when you need it.
What to watch out for
Some providers charge upfront regardless of whether your home sells. Others offer pay-later or no-sale-no-fee options. Read the terms carefully before committing.
Common questions
Do online estate agents list on Rightmove and Zoopla?
Most do — this is a standard feature for leading providers. Always confirm before signing up.
What is the average fee for an online estate agent?
Online estate agent fees typically range from £600 to £1,500 as a fixed upfront fee, compared to 1–3% of the sale price charged by traditional high-street agents. On a £300,000 property, the saving can be £2,000–£7,500.
What is the difference between fixed fee and no-sale no-fee?
Fixed fee means you pay upfront regardless of whether the property sells. No-sale no-fee means you only pay if the sale completes — usually at a higher price. No-sale no-fee reduces your financial risk but often costs more overall.
Do online estate agents negotiate on price?
Most online agents will negotiate on your behalf — but the level of personal service varies. Some assign you a local property expert; others are more hands-off. Check what's included in the fee before you choose.
Can I use an online estate agent for a buy-to-let property?
Yes — online estate agents sell buy-to-let properties in the same way as owner-occupied homes. If you need a tenant rather than a buyer, check whether the agent also offers a lettings service.
What is included in the fee?
Core services typically include photography, floor plans, and portal listings. Viewings, negotiation support, and conveyancing may be extra.
Can I switch to a traditional estate agent if needed?
Depends on your contract terms. Check whether you are tied in for a minimum period before signing up.
Online vs traditional estate agents — at a glance
Online estate agents
- ✓ Fixed low fee — often under £1,000
- ✓ Listed on Rightmove & Zoopla
- ✓ More control over your listing
- ✗ Less hand-holding through the process
- ✗ Viewings often managed by you
Traditional high-street agents
- ✓ Full service including viewings
- ✓ Local market knowledge
- ✓ More support negotiating and chasing
- ✗ 1–3% commission on sale price
- ✗ Can cost thousands more